We keep you close, and your users closer
We know that delivering work that doesn’t meet the needed user outcomes hurts us as much as our partners. So we focus every part of our process around the end users, and only them.
We always set out to
get it right the first
time
We work with you to revisit your brief and your pain points, ensuring that what’s been identified is the actual user problem to address.
We use the precious time we have with you to chat, ask questions, listen and observe, rather than try sell an idea, or worse yet, a solution only we have fallen in love with.
Put simply (again), we are nerds
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N
NAVIGATE
We start by exploring your business, objectives and what makes it all tick.
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e
EXPLODE
We pull it apart in search of all opportunities. We love good ol' blue sky thinking.
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r
REFINE
After some hustling and huddling, we refine our ideas into elegant solutions.
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d
DEFINE
Lastly we craft user-centric products for you to take on the world. And win.
And this is how we work
Stage 1: Discover
The first stage of our process is unearthing everything we can about the brief - the objectives and the needed outcomes. This delivers the strategic underpinning of everything moving forward. Culminating in the analysis and development of key insights and truths, this part of the process will ultimately drive the recommendations we make, with outputs including target audience segmentation, user research, and defined functional scope with recommended User Centered Navigation including Information Architecture and Wireframes.
Stage 2: Design
We bring the strategy to life, with a focus on simplification. This is the most important tool we have when approaching all elements of design. We constantly strive to make content more accessible and consumable, whilst delivering the best user experience for all of our identified audiences. The new simplicity paradigm has always shaped and continues to shape everything we do, most notably in this instance via our recommended aesthetics.
Stage 3: Develop
Finally, we wrap our recommendations into a technically crafted solution in the most effective and efficient way possible for both internal and external audiences. Mostly executed in two week sprints with ongoing QA and user-testing, here we bring the project to life via a combination of Agile and Waterfall project management procedures and high end code.